What are you struggling with?

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What are you struggling with? Business? Family? Money?

My friend Karen recently told me she’s struggling with new ways to bring in more customers. Joe told me his social media plan isn’t working.

My struggles? Learning how to do sales when all I’ve done my life is produce content and let someone else do the selling.

I could go on, but I bet your struggles are similar to Karen’s or Joe’s or mine.


Solving Your Struggles

My business coach asked me yesterday one simple question:

Do you have a plan?

What is your business plan? What do you want your business or career to look like in 3 months, 6 months, 1 year, and 5 years?

If you don’t have a plan, start with making a list of ‘SMART’ goals for the next 90 days. A SMART goal is a goal that is:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

For example, many people set a goal of losing weight – and fail. Why? The goal is not SMART. A better goal would be:

I want to lose 10 pounds in 45 days.

That goal is specific (10 pounds in 45 days,) measurable (10 pounds,) achievable (research shows losing 10 pounds in 45 days can be done,) realistic (it’s not 100 pounds in 30 days,) and time-bound (45 days.)

So, make a list of SMART goals for your business. A bad example? I want to make more money. A good example: I want to have three new customers in 30 days spending an additional $350 per month on my product.


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